Brand Identity
UI Concept
Health Tracking App Branding &
UI Concept
A bold, high-contrast brand identity and mobile UI concept for a health-tracking app, built to help active people read their body, movement, and daily performance.
2 WK
Timeline
1
Logo system
2
Signal categories
Dark
UI theme
Challenge
A promising AI screening capability with no clear product direction in a regulated, trust-sensitive market.
What I did
Ran a multi-round research program and built decision-ready frameworks to map where the capability could win.
Outcome
A defensible product direction the client committed to — and has since moved into building.
01
Challenges
1
Body data can feel disconnected from real experience
Tracking apps show numbers for sleep, recovery, hydration, and activity, but those numbers rarely help users understand how their body actually feels in motion.
2
The visual language needed to feel bold, not clinical
RHEO had to move away from soft wellness aesthetics and cold medical dashboards, energetic, clear, and tied to movement, while staying easy to read.
Product vision
A health identity built around motion — energetic and confident, where the design itself signals rhythm, circulation, and body signals changing through the day.
02
Brand Identity
The logo is built around flow, rhythm, and continuous movement. The name suggests motion and circulation, so a broken circle became the mark — energy and progression rather than a static symbol.
Logo construction
The mark was refined on a geometric grid to stay balanced, scalable, and consistent — simple enough to work as logo, app icon, and interface element while keeping the feeling of motion.
Logo variations. Black wordmark on light for clean readability; white wordmark on dark with the neon mark for an energetic, digital feel.
A high-contrast app icon designed for instant recognition.
04
Visual system
The palette is built on high contrast. Black creates a focused digital environment, white supports readability, and neon green is the signal — guiding attention to key actions, scores, and health indicators.
Typography
Museo Sans — clean, modern, and geometric. Its rounded forms echo the circular identity, and its strong readability suits health data, dashboard labels, and mobile UI.
Icon system. Each icon sits in a rounded container, extending the circular language into bold, simplified forms for quick recognition at small sizes.
05
UI concept
The interface applies the brand to a wearable-connected experience: dark backgrounds, bright signal colours, circular indicators, and compact cards for sleep, energy, recovery, hydration, and activity — active and data-driven, but easy to scan.
Home. A focused dashboard surfaces today's key signals at a glance, with circular indicators for each metric.
Log & insights. Compact cards organize each signal — activity, sleep, breathing, hydration, recovery, progress — so users can read where their body is without digging through menus.
02
Reflection
RHEO helped me explore how branding shapes the way health data feels. A tracking app isn't only about numbers — it needs rhythm, motivation, and connection between the user and their body. The project strengthened my ability to pull logo, colour, type, iconography, and UI into one cohesive product identity.
